Propaganda
"Early in the war, the government was not satisfied with the woman's response to the call of work. The government decided to launch a propaganda campaign to sell the importance of the war effort and to lure women into working" (Sorenson).
The Office of War Information, War Advertising Council, United States Employment Service, Federal Agency of the War Manpower Commission, National Advertising Council, Women's Bureau of Department of Labor, and the National Youth Administration "promoted the fictional character of 'Rosie the Riveter' as the ideal woman worker: loyal, efficient, patriotic, and pretty. A song 'Rosie the Riveter,' became very popular in 1942. Norman Rockwell's image on the cover of Saturday Evening Post on May 29, 1943, was the first widely publicized pictorial representation of the new 'Rosie the Riveter.' This led to many other 'Rosie' images and women to represent that image....A few months after Rockwell's image, the most famous image of Rosie appeared in the government-commissioned poster 'we can do it'" (Sorenson).